Being great is something most of us strive for and with that comes saturation. With so many talented and innovative businesses, teams and individuals it can be overwhelming trying to stand out from the crowd. One way we can get ahead of the rest is by establishing a great website. It’s your home base for your community and your tool to communicate with the rest of world to promote what you stand for. Here are 4 aspects of what makes a great website:

1. Functionality Functionality is number one for a reason. You can have a flashy design, great content and an awesome product but if the user has trouble loading your website it is pointless. A great website utilizes file size efficiency, UX design aspects to give your audience a great experience and functional buttons.

2. Organization            
‍Organization is a close second to functionality but it is just as important. Did you know a user should be able to find whatever they need on your website within three clicks? If your site is messy and disoriented you will not be communicating clearly to your user and may risk losing business.

3. Content            
A rule for web design to always remember is a great website can’t fix bad content but great content can fix a bad website. It is very important for the sake of connecting with your audience to provide quality, captivating content that makes them want to return and do business with you. If your design is on point, your message is clear and your content is of quality, you are in a great position.

4. Integrity Integrity refers to the design concepts used to advocate your business or message. The creative risk may be appreciated by some but it puts you at risk of confusing new clientele. As you brand your business decide on colors, fonts and mood before commissioning a designer.